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Promotion of green products on Facebook : insights from millennials
Pandey, Neeraj
;
Jha, Sumi
;
Gaganpreet Singh
- In:
International journal of management practice : IJMP
13
(
2020
)
3
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012253717
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2
Role of social media in hospital branding : insights for marketing practitioners
Nayal, Preeti
;
Pandey, Neeraj
- In:
New techniques for brand management in the healthcare sector
,
(pp. 1-16)
.
2021
Persistent link: https://www.econbiz.de/10012515612
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3
Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Neeraj
;
Pandey, …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 758-773
Persistent link: https://www.econbiz.de/10012648016
Saved in:
4
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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