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The dark and bright side of online consumer behavior : editorial
Thaichon, Park; Hwa, Jacky Cheah Jun; Hiram Ting - In: Journal of consumer behaviour 21 (2022) 3, pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
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Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
Cheung, Man Lai; Leung, Wilson Ka-shing; Cheah, Jun-Hwa; … - In: Journal of vacation marketing 28 (2022) 2, pp. 152-170
Persistent link: https://www.econbiz.de/10013257571
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Investigating the role of social media marketing on value co-creation and engagement : an empirical study in China and Hong Kong
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 118-131
Persistent link: https://www.econbiz.de/10012668415
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Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean; Quach, Sara; Thaichon, Park; Hwa, Jacky … - In: Journal of strategic marketing 32 (2024) 5, pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
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Special issue: the dark and bright side of online consumer behaviour
Thaichon, Park (ed.); Cheah, Jun-Hwa (ed.); Ting, Hiram (ed.) - 2022
Persistent link: https://www.econbiz.de/10013275517