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Luxury brand value co-creation with online brand communities in the service encounter

Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921

Persistent link: https://www.econbiz.de/10013185060

Between you and me : the effects of content ephemerality and the role of social value orientation in luxury brands' social media communication

Lim, Heejin; Childs, Michelle; Cuevas, Leslie; Lyu, Jewon - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10012500702

Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium

Zha, Tao; Eugene Cheng-xi Aw; Omkar Dastane; Fernando, … - In: Marketing intelligence & planning 41 (2023) 8, pp. 1138-1161

Persistent link: https://www.econbiz.de/10014428928

Uncovering customer service experiences with Twitter : the case of airline industry

Misopoulos, Fotis; Mitic, Miljana; Kapoulas, Alexandros; … - In: Management decision : MD 52 (2014) 4, pp. 705-723

Persistent link: https://www.econbiz.de/10010386768

IndiGo Airlines brand crisis : assault on passenger goes viral

Sharma, Ruppal Walia - In: Asian journal of management cases 19 (2022) 1, pp. 54-63

Persistent link: https://www.econbiz.de/10013162510

Strategic responses by European airlines to the Covid-19 pandemic : a soft landing or a turbulent ride?

Scheiwiller, Stephanie; Zizka, Laura - In: Journal of air transport management 95 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013254615

Exploring airline Companies' engagement with their passengers through social network : an investigation from their Facebook pages

Poh Theng Loo - In: Tourism management perspectives : TMP 34 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012238185

Exit, tweets, and loyalty

Gans, Joshua; Goldfarb, Avi; Lederman, Mara - 2017

Hirschman's Exit, Voice, and Loyalty highlights the role of “voice” when individuals confront an unexpected deterioration in quality. Yet, voice has received little attention. To motivate our empirical analysis, we develop a simple model of voice as the equilibrium of a relational contract...

Persistent link: https://www.econbiz.de/10011646339

Exit, tweets and loyalty

Gans, Joshua; Goldfarb, Avi; Lederman, Mara - 2017

Persistent link: https://www.econbiz.de/10011612639

Using Twitter network to detect market segments in the airline industry

Punel, Aymeric; Ermagun, Alireza - In: Journal of air transport management 73 (2018), pp. 67-76

Persistent link: https://www.econbiz.de/10011937500

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