IndiGo Airlines brand crisis : assault on passenger goes viral
Year of publication: |
2022
|
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Authors: | Sharma, Ruppal Walia |
Published in: |
Asian journal of management cases. - London : Sage Publ., ISSN 0973-0621, ZDB-ID 2211863-9. - Vol. 19.2022, 1, p. 54-63
|
Subject: | Brand crisis | crisis management | IndiGo Airlines | marketing communication | social media | Markenführung | Brand management | Social Web | Social web | Fluggesellschaft | Airline | Krisenmanagement | Crisis management | Luftverkehr | Air transport | Marketingmanagement | Marketing management |
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