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Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? : categorisation and empirical examination
Sun, Yan; Wang, Rachel; Cao, Dongmei; Lee, Rouyi - In: Journal of fashion marketing and management 26 (2022) 4, pp. 603-621
Persistent link: https://www.econbiz.de/10013384571
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The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji; Xia, Senmao; Jiang, Amanda; Lin, Zhibin - In: Journal of business research : JBR 177 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
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Online social networks, media supervision and investment efficiency : an empirical examination of Chinese listed firms
Yang, Xiaoping; Cao, Dongmei; Andrikopoulos, Panagiotis; … - In: Technological forecasting & social change : an … 154 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012234383
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Serialisation and the use of Twitter : keeping the conversation alive in public policy scenario projects
O'Brien, Frances; Meadows, Maureen; Griffiths, Sam - In: Technological forecasting & social change : an … 124 (2017), pp. 26-40
Persistent link: https://www.econbiz.de/10011899081