Understanding consumers' social media engagement behaviour : an examination of the moderation effect of social media context
Year of publication: |
2021
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Authors: | Cao, Dongmei ; Meadows, Maureen ; Wong, Donna ; Xia, Senmao |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 835-846
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Subject: | Content trustworthiness Consumption | Contribution | Creation | Media richness | Social media engagement behaviour | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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