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Customer experience : extracting topics from tweets
Mishra, Manit - In: International journal of market research 64 (2022) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10013257987
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Kommerzielle virtuelle communities : eine Analyse unterschiedlicher Konzepte aus Konsumentensicht
Buss-Strotmann, Claudia; Eissrich, Daniel - 2001
Persistent link: https://www.econbiz.de/10001576788
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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Key quality factors affecting users' perception of social networking websites
Ellahi, Abida; Bokhari, Rahat H. - In: Journal of retailing and consumer services 20 (2013) 1, pp. 120-129
Persistent link: https://www.econbiz.de/10009702199
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Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan
Masroor, Syed Mohib - 2019
In Pakistan, tourism industry is growing rapidly but lack of researches and studies contributes in creating gap in … the Pakistan tourism industry. The sample of 300 respondents were taken and data was analyzed using Confirmatory Factor …
Persistent link: https://www.econbiz.de/10012871036
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The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan
Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent business & management 7 (2020) 1, pp. 1-23
The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value,...
Persistent link: https://www.econbiz.de/10012623976
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Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi; Naqvi, Muhammad Hasnain Abbas; Naqvi, … - In: Emerging markets finance & trade : a journal of the … 54 (2018) 13/14/15, pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
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Effects of perceived ease of use on SNSs-addiction through psychological dependence, habit : the moderating role of perceived usefulness
Pitafi, Abdul Hameed; Kanwal, Shamsa; Khan, Ali Nawaz - In: International journal of business information systems : … 33 (2020) 3, pp. 383-407
Persistent link: https://www.econbiz.de/10012199437