Narrow search
Showing 1 - 10 of 1,485
Cover Image
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David; Giusti, Giovanni - In: Journal of business-to-business marketing 27 (2020) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Cover Image
Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Cover Image
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Cover Image
A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris; Tifferet, Sigal - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
Cover Image
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei; Ross, Mitchell; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 7, pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Cover Image
Validating digital value from digital technology adoption for entrepreneurial behaviour in Africa
Benson, Kobina A.; Nat, Muesser C.; Agozie, Divine Quase; … - In: Digital innovations, business and society in Africa : …, (pp. 57-74). 2022
Persistent link: https://www.econbiz.de/10012820766
Cover Image
Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience
Bettiol, Marco; Capestro, Mauro; Di Maria, Eleonora; … - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 305-330
Persistent link: https://www.econbiz.de/10012662336
Cover Image
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
Cover Image
Gender and teacher attitude toward digital literacy programme in Kisii county primary schools
Nyakoe, George Morara; Makworo, Edwin Obwoge; Abuya, … - 2021
Persistent link: https://www.econbiz.de/10012619834
Cover Image
Digital technologies and financial inclusion in Sub-Saharan Africa
Kouladoum, Jean-Claude; Wirajing, Muhamadu Awal Kindzeka; … - 2022
The study investigates the digital technology-financial inclusion nexus in 43 Sub-Saharan African countries between 2004 and 2019. The methodologies are the Generalized Method of Moment (GMM) to take care of double causality and country heterogeneity and IV-Tobit to take into account the limited...
Persistent link: https://www.econbiz.de/10013206510