A picture is worth a thousand words : segmenting consumers by Facebook profile images
Iris Vilnai-Yavetz & Sigal Tifferet
| Year of publication: |
November 2015
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|---|---|
| Authors: | Vilnai-Yavetz, Iris ; Tifferet, Sigal |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 32.2015, p. 53-69
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| Subject: | Facebook | Impression management | Photo analysis | Cluster analysis | Segmentation | Social presence | Social Web | Social web | Clusteranalyse | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2015.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422797