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The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark; Luster, Sean - In: The journal of consumer marketing 32 (2015) 3, pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
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The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
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A two-wave study of self-monitoring personality, social network churn, and in-degree centrality in close friendship and general socializing networks
Bhardwaj, Arjun; Qureshi, Israr; Konrad, Alison M.; … - In: Group & organization management : an international journal 41 (2016) 4, pp. 526-559
Persistent link: https://www.econbiz.de/10011665342
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The effects of virtual reality (VR) on charitable giving : the role of empathy, guilt, responsibility, and social exclusion
Kandaurova, Maria; Lee, Seung Hwan Mark - In: Journal of business research : JBR 100 (2019), pp. 571-580
Persistent link: https://www.econbiz.de/10012024016
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Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
Lee, Seung Hwan Mark; Sergueeva, Ksenia; Catangui, Mathew; … - In: Journal of education for business 92 (2017) 4, pp. 153-160
Persistent link: https://www.econbiz.de/10011735835
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Brand balance : the effect of influencer brand encroachment on interactivity
Hamdan, Lara; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 50 (2022) 3, pp. 303-316
Persistent link: https://www.econbiz.de/10013397998
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Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Haines, Shelley; Fares, Omar H.; Mohan, Myuri; Lee, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
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The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang; Baek, Eunsoo; Jang, Juyeun - In: Sustainable Luxury : An International Perspective, (pp. 217-292). 2022
Persistent link: https://www.econbiz.de/10013362686
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Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying; Baek, Eunsoo - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
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The interaction between microblog sentiment and stock returns : an empirical examination
Deng, Shuyuan; Huang, Zhijian; Sinha, Atish P.; Huimin, Zhao - In: Management information systems : mis quarterly 42 (2018) 3, pp. 895-918
Persistent link: https://www.econbiz.de/10011919635