Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Shelley Haines and Omar H. Fares, Myuri Mohan and Seung Hwan (Mark) Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Haines, Shelley ; Fares, Omar H. ; Mohan, Myuri ; Lee, Seung Hwan Mark |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 6, p. 1027-1046
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| Subject: | EWOM | Fashion haul | Fashion influencers | Fast fashion | Influencer marketing | Leximancer | LIWC | Sustainable fashion | YouTube | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Social Web | Social web | Textilhandel | Textile distribution | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-02-2022-0029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430536