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The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli; Faurel, Lucile; Mohanram, Partha - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
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Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
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Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian; Cheng, Zhang; Xu, Yunjie; Huang, Lihua - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
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Celebrity Influence? An Observational Study of Consumer Responses on Social Media and on an Internet Search Engine to News of Angelina Jolie's Prophylactic Mastectomies
Huesch, Marco - 2015
We sought to explore US individuals' internet and social media behavior before and after Ms. Angeline Jolie …'s disclosure of her BRCA status and prophylactic surgery. All US individuals using Google's search engine to search for keywords … descriptive analysis of relative daily number of Google searches for keywords and absolute daily mentions on social media of …
Persistent link: https://www.econbiz.de/10013020344
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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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Can positive online social cues always reduce user avoidance of sponsored search results?
Deng, Honglin; Wang, Weiquan; Li, Siyuan; Lim, Kai H. - In: MIS quarterly 46 (2022) 1, pp. 35-70
Persistent link: https://www.econbiz.de/10013286174
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
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Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João; Isaías, Pedro - In: Journal of internet commerce 19 (2020) 4, pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
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The EU digital single market and the platform economy
Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020
.com, Google Shopping) to be applied in July 2020. The chapter explains the forms and the contribution of the platform economy to …
Persistent link: https://www.econbiz.de/10012293011