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If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq - In: Middle East journal of management : MEJM 8 (2021) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
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Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
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Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
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Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.; Hair, Neil - In: Online consumer behavior : theory and research in …, (pp. 209-236). 2012
Persistent link: https://www.econbiz.de/10009567792
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Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn; Walker, Josie; Lopez, Tará; Jones, Mike - In: The journal of applied business research 25 (2009) 1, pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
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Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
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Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform
Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21
untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines … through mobile commerce. The underlying hypothesis for this investigation is the applicability of the perceived advertising … value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has …
Persistent link: https://www.econbiz.de/10013164472