Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform
Year of publication: |
2022
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Authors: | Cvirka, Donatas ; Rudienė, Elzė ; Morkūnas, Mangirdas |
Published in: |
Economies : open access journal. - Basel : MDPI, ISSN 2227-7099, ZDB-ID 2704214-5. - Vol. 10.2022, 2, Art.-No. 52, p. 1-21
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Subject: | advertisement | Facebook | intention to buy | mobile commerce | Social Web | Social web | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/economies10020052 [DOI] hdl:10419/257414 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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