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Social web
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29
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28
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Gu, Bin
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Ruyter, Ko de
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16
Laurell, Christofer
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Xie, Tian
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Asongu, Simplice
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Bigné Alcañiz, J. Enrique
15
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epubli GmbH
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Springer International Publishing
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Universität Mannheim
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
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AMA Winter Academic Conference <2023, Online>
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Journal of business research : JBR
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Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
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96
Industrial marketing management : the international journal for industrial and high-tech firms
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Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
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Journal of travel and tourism marketing
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The journal of product & brand management
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Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
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International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
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Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of advertising research
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Journal of organizational computing and electronic commerce
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
20,166
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1
Customer sentiment towards freebies in telecom sector : a social media mining approach
Ahmad, Suhel
;
Srivastava, Alpana
;
Sharma, Seema
- In:
International journal of business information systems : …
38
(
2021
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10012695202
Saved in:
2
Social media sentimental analysis in exhibition's visitor engagement perdition
Lee, Tian-Shyug
;
Shia, Ben-Chang
;
Huh, Chung-Ling
- In:
Inventi impact: service sector
(
2016
)
3
,
pp. 156-164
Persistent link: https://www.econbiz.de/10011625670
Saved in:
3
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
4
Leveraging philanthropic behavior for customer support : the case of user support forums
Jabr, Wael
;
Mookerjee, Radna
;
Tan, Yong
;
Mookerjee, Vijay S.
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 187-208
Persistent link: https://www.econbiz.de/10010258245
Saved in:
5
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
6
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
Saved in:
7
Online complaint handling : a
text
analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
8
Sentiment recognition in customer reviews using deep learning
Jain, Vinay Kumar
;
Kumar, Shishir
;
Mahanti, Prabhat
- In:
International journal of enterprise information systems …
14
(
2018
)
2
,
pp. 77-86
Persistent link: https://www.econbiz.de/10011863617
Saved in:
9
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope
;
Ezenwoke, Azubuike Ansalem
; …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
Saved in:
10
Comparing consumer-produced product reviews across multiple websites with sentiment classification
He, Wu
;
Zhang, Zuopeng
;
Akula, Vasudeva
- In:
Journal of organizational computing and electronic commerce
28
(
2018
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011900112
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