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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Behavioral implications of international social media advertising : an investigation of intervening and contingency factors
Johnston, Wesley J.
;
Khalil, Shadab
;
Le, Angelina Nhat Hanh
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10011879488
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2
Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
Saved in:
3
Information quality, online community and trust : a study of antecedents to shoppers' website loyalty
Wang, Michael Chih-hung
;
Wang, Edward Shih-tse
;
Cheng, …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 203-219
Persistent link: https://www.econbiz.de/10003801511
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