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Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei; Jones, Richard Gyrd; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 3, pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
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Consumer's journey as ambassador brand experiences
Riivits-Arkonsuo, Iivi - 2015
Persistent link: https://www.econbiz.de/10011483294
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Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn; Turkington, Jay; Napoli, Julie - In: Handbook of research on customer engagement, (pp. 329-357). 2019
Persistent link: https://www.econbiz.de/10013163394
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955