Narrow search
Showing 1 - 10 of 5,043
Cover Image
Countering misinformation with targeted messages : experimental evidence using mobile phones
Armand, Alex; Augsburg, Britta; Bancalari, Antonella; … - 2021
Widespread misconceptions can be critical, especially in times of crisis. Through a field experiment, we study how to …
Persistent link: https://www.econbiz.de/10012612903
Cover Image
Countering misinformation with targeted messages : experimental evidence using mobile phones
Armand, Alex; Augsburg, Britta; Bancalari, Antonella; … - 2021
Persistent link: https://www.econbiz.de/10012609692
Cover Image
Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Cover Image
Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold; Gnibba-Yukawa, Kumiko - 2008
Persistent link: https://www.econbiz.de/10003863257
Cover Image
Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael; Bonfrer, Andre - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
Cover Image
Assessing the influence of motivations and attitude on mobile social networking use
Sanz Blas, Silvia; Ruiz Mafe, Carla; Martí-Parreño, Jose - In: Global business perspectives 1 (2013) 2, pp. 164-179
Persistent link: https://www.econbiz.de/10009751225
Cover Image
An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
Cover Image
Temporal pattern of communication : messaging within a mobile social networking app
Wang, Qinghua; Zhu, Yan - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 57-68
Persistent link: https://www.econbiz.de/10010506932
Cover Image
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Cover Image
The effect of social media on consumer purchase behaviour in the mobile telephony industry in Zimbabwe
Makudza, Forbes; Mugarisanwa, Cleopatra; Siziba, Shingirai - In: Dutch journal of finance and management 4 (2020) 2/65, pp. 1-10
This paper examines the causal relationship between social media and consumer purchasing behaviour in the mobile telephony industry in Zimbabwe. The study was driven by a strong desire to convert social media usage into desirable purchase behaviour. Social media was examined using four variables...
Persistent link: https://www.econbiz.de/10012545374