"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

The experienced present -- When history turns a corner -- What has already happened -- Changing how the world changes -- Value delivery -- The hierarchy of values -- Maximum plasticity : data as material -- From capability to possibility -- Strategic transformation 3.0 -- The nature of change...

chapter Introduction -- part PART I The experienced present -- chapter 1 When history turns a corner -- chapter 2 Changing how the world changes -- chapter 3 What has already happened -- part PART II Value delivery -- chapter 4 The hierarchy of values -- chapter 5 Maximum plasticity: data as...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...

Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India -- Academia goes social media, mooc, spoc, smoc, and ssoc : the...

The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...

Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis;...