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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Marketing intelligence & planning 35 (2017) 4, pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
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Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur; Goyal, … - In: International journal of information systems in the … 8 (2016) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of business excellence 13 (2017) 4, pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
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Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of electronic marketing and … 9 (2018) 2, pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
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Social media marketing : literature review and future research directions
Yadav, Mayank; Rahman, Zillur - In: International journal of business information systems : … 25 (2017) 2, pp. 213-240
Persistent link: https://www.econbiz.de/10011756935
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Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431