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Social web
Management
46,310
Strategisches Management
40,367
Strategic management
33,077
Relationship marketing
26,347
Beziehungsmarketing
25,672
Internet
21,842
Social Web
20,747
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18,125
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17,942
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17,139
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16,768
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16,548
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16,534
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14,990
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13,080
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11,390
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10,039
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9,323
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8,513
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8,495
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8,387
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8,215
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6,198
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6,127
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6,114
Markenführung
6,113
Unternehmenserfolg
6,003
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5,975
Innovation
5,747
Firm performance
5,617
Welt
5,209
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5,132
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5,079
Vertriebsweg
4,937
Distribution channel
4,933
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4,661
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4,640
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4,607
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Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
51
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
86
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of advertising research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
20,712
Other ZBW resources
4
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1
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
2
Kundenkommunikation über Social Media : ein Planungsprozess
Fabian, Romy
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008987272
Saved in:
3
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
4
Chancen und Grenzen der Online-Kommunikation im Kundenbindungsmanagement von Genossenschaftsbanken
Schubert, Matthias
-
2013
Persistent link: https://www.econbiz.de/10009709562
Saved in:
5
Social Media Marketing : Strategien für Twitter,
Facebook
& Co.
Weinberg, Tamar
-
2010
Persistent link: https://www.econbiz.de/10003907120
Saved in:
6
Facebook
marketing : designing your next marketing campaign
Levy, Justin R.
-
2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10003898668
Saved in:
7
Facebook
- Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2011
-
3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
Saved in:
8
Die Ich-Sender : das Social Media-Prinzip ; Twitter,
Facebook
& Communities erfolgreich einsetzen.
Hünnekens, Wolfgang
-
2009
die Unternehmen? Die kommerzielle Nutzung von
Facebook
, Twitter, XING und Co. für gezieltes Marketing …
Persistent link: https://www.econbiz.de/10003866158
Saved in:
9
The
facebook
marketing book
Zarrella, Dan
;
Zarrella, Alison
-
2011
Persistent link: https://www.econbiz.de/10008841278
Saved in:
10
Facebook
- Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2010
-
3. Aufl.
Werbung in und mit
Facebook
, eine Anleitung für kleine und mittlere Unternehmen, mit vielen Beispielen erfolgreicher …
Persistent link: https://www.econbiz.de/10008667187
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