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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...
Persistent link: https://www.econbiz.de/10013166612
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.; Müller, Céline M. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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How to co-create local food products with consumers?
Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
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Consumer empowerment through Internet-based co-creation
Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
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Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish; Baron, Robert A. - In: Organization science : a journal of the Institute for … 21 (2010) 2, pp. 554-572
Persistent link: https://www.econbiz.de/10003964615