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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10010532153
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (contributor);  … - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"-- …
Persistent link: https://www.econbiz.de/10010532185
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …
Persistent link: https://www.econbiz.de/10011728180
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CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott; Subhan, Zahed; Lanier, Clinton D.; … - In: International journal of pharmaceutical and healthcare … 8 (2014) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
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Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
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Marketing communications for the SME
Eng, Teck Yong; Spickett-Jones, Graham - In: Entrepreneurship marketing : principles and practice of …, (pp. 159-170). 2011
Persistent link: https://www.econbiz.de/10008822539
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How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van; Benavides, Cristóbal - In: Handbook of social media management : value chain and …, (pp. 703-713). 2013
Persistent link: https://www.econbiz.de/10009763867
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The facebook marketing book
Zarrella, Dan; Zarrella, Alison - 2011
Persistent link: https://www.econbiz.de/10008841278