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Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 161-187

Persistent link: https://www.econbiz.de/10014504965

Identifying sources of noise within the networked interplay of marketing messages in social media communication

Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 164-187

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Digital marketing communication from the perspective of individual consumers : a cross-country comparison

Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220

Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …

Persistent link: https://www.econbiz.de/10012515788

Social media for cultural communication : a critical investigation of museums' Instagram practices

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Persistent link: https://www.econbiz.de/10012269030

Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform

Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107

Persistent link: https://www.econbiz.de/10012253369

The trilogy of a digital communication between the real man, his digital individual and the market of the digital economy

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Persistent link: https://www.econbiz.de/10011885975

Taxonomy of Facebook messages in business-to-consumer communications : what really works?

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Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia

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Persistent link: https://www.econbiz.de/10012135702

Exploring interactive communication using social media

Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693

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Between settlement and mobilization : political logics of intra-organizational union communication on social media

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