Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Year of publication: |
October 2016
|
---|---|
Authors: | Kwok, Linchi ; Yu, Bei |
Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 16.2016, 4, p. 311-328
|
Subject: | Facebook | marketing | communication | taxonomy | text classification | Social Web | Social web | Klassifikation | Classification | Marketingmanagement | Marketing management | Kommunikation | Communication | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
-
Roth-Cohen, Osnat, (2019)
-
Pakura, Stefanie, (2020)
-
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca, (2017)
- More ...
-
The 7 Ps marketing mix of home-sharing services : mining travelers' online reviews on Airbnb
Kwok, Linchi, (2020)
-
Ideology Classifiers for Political Speech
Yu, Bei, (2019)
-
Documenting business-to-consumer (B2C) communications on Facebook
Kwok (Lingzhi Guo), Linchi, (2015)
- More ...