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Theory of planned behaviour extension in adoption of social media for online shopping in India
Sharma, Bhuvanesh Kumar; Mishra, Sunil; Nandre, Vinay - In: International journal of business innovation and … 27 (2022) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10013252929
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Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa; Yee, Wong Foong; Hwa, Jacky Cheah Jun - In: International journal of internet marketing and … 20 (2024) 1, pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
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The effect of social media exposure, environmental concern and consumer habits in green consumption intention
Yanyan, Zhang; Pek, Chuen-Khee; Cham Tat Huei - In: Journal of strategy and management 16 (2023) 4, pp. 747-766
Persistent link: https://www.econbiz.de/10014433017
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Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine; Buil, Isabel - In: Journal of business research : JBR 157 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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Community, creativity and piracy : a triadic approach towards understanding music streaming adoption among Indian audiences
Pillai, Akhil; Namadev, K.; Kumar, Pranith; Suresh, Kalyani - In: International journal of technology marketing : IJTMkt 15 (2021) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012613769
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The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Global business and organizational excellence : GBOE 41 (2022) 4, pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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Social media impacting green behaviours of Indian consumers
Gupta, Meesha; Syed, Asif Ali - In: International journal of Indian culture and business … 25 (2022) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012940089