The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...

Purpose: This research aims to study whether there is a relationship between stock influencers and financial well-being on stock market participation. Design/methodology/approach: The research method used in this research is quantitative, with 184 respondents spread over six major islands in...