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Social web
Consumer behaviour
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Asia Business Studies
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ECONIS (ZBW)
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Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha
;
Jain, Kokil
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
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2
Empirical investigation of participation on crowdsourcing platforms : a gamified approach
Behl, Abhishek
;
Sheorey, Pratima
;
Chavan, Meena
;
Jain, Kokil
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012614503
Saved in:
3
The power to voice my hate! : exploring the effect of brand hate and perceived social media power on negative eWOM
Sharma, Isha
;
Jain, Kokil
;
Gupta, Ritu
- In:
Journal of Asia Business Studies
16
(
2022
)
4
,
pp. 652-675
Persistent link: https://www.econbiz.de/10013362362
Saved in:
4
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
5
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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