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Investigating the impact of social media marketing efforts on brand loyalty in South Africa : the moderating role of gender
Ligaraba, Neo - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 287-308
Persistent link: https://www.econbiz.de/10015044963
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Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van; Radipere, Simon - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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The adoption of social media marketing in South African banks
Chikandiwa, Sara Tsitsi; Contogiannis, Eleftherios; … - In: European business review : EBR ; the official journal … 25 (2013) 4, pp. 365-381
Persistent link: https://www.econbiz.de/10009766379
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A South African perspective on transit advertising media : exploring regular commuters' attitudes towards minibus taxi advertising
Du Plooy, Thérèse; Du Plessis, Giselle; Ehlers, Lené - In: International journal of business policy and economics 5 (2012) 2, pp. 245-254
Persistent link: https://www.econbiz.de/10009723018
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Determine small and medium enterprise (SME) internet marketing : usage in the Tshwane area, South Africa
Scheers, Louise van - In: Acta Universitatis Danubius / Oeconomica 12 (2016) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011527006
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Online marketing communication tools used by guest houses in Pretoria, South Africa
Huyssteen, Nadia van; Strydom, Johan; … - In: African journal of science, technology, innovation & … 7 (2015) 3/4, pp. 313-322
Persistent link: https://www.econbiz.de/10011565647
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Perceptions and uses of social media networking systems by South African students
Wiid, Johannes A.; Cant, Michael C.; Nell, Corinne E. - In: International business and economics research journal 13 (2014) 4, pp. 715-725
Persistent link: https://www.econbiz.de/10010393529
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Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497
Persistent link: https://www.econbiz.de/10012670702