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Kogut, Bruce (ed.) - 2003

Persistent link: https://www.econbiz.de/10001672800

A cross-cultural study of reference point adaptation : evidence from China, Korea, and the US

Arkes, Hal R.; Hirshleifer, David; Jiang, Danling; Lim, … - In: Organizational behavior and human decision processes : … 112 (2010) 2, pp. 99-111

Persistent link: https://www.econbiz.de/10003984829

Transcultural understanding in business communication : the case of America vs. Korea

Chang, S. J. - In: Handbook of research on effective marketing in …, (pp. 128-136). 2014

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Globalisierung der Wirtschaft durch Konvergenz der Kulturen? : Vorüberlegungen und erste empirische Befunde

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A Cross-Cultural Study of Reference Point Adaptation : Evidence from China, Korea, and the US

Arkes, Hal R.; Hirshleifer, David A.; Jiang, Danling; … - 2010

We examined reference point adaptation following gains or losses in security trading using participants from China, Korea, and the US. In both questionnaire studies and trading experiments with real money incentives, reference point adaptation was larger for Asians than for Americans. Subjects...

Persistent link: https://www.econbiz.de/10014048995