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Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market

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Corporate social responsibility as a marketing strategy in foreign markets

Hadjikhani, Amjad; Lee, Joong Woo; Park, Sohee - In: International Marketing Review 33 (2016) 4, pp. 530-554

Purpose – The authors are witnessing the increasing extent of corporate social responsibility (CSR) performance as strategic behaviour specifically in emerging markets. The purpose of this paper is to investigate how multinational companies (MNCs) manage CSR activities in emerging markets to...

Persistent link: https://www.econbiz.de/10014828230

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