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Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry

Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832

Persistent link: https://www.econbiz.de/10003781855

How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365

Persistent link: https://www.econbiz.de/10011508871

Culture and health persuasion : differences between Koreans and Americans

Yoon, Sukki; Lalwani, Ashok K.; Vargas, Patrick T.; … - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 83-101

Persistent link: https://www.econbiz.de/10012483553

Advertising to "active" viewers : consumer attitudes in the US and South Korea

Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75

Persistent link: https://www.econbiz.de/10003819152

Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies

Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144

Persistent link: https://www.econbiz.de/10003877198

Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea

Kwak, Hyokjin; Zinkhan, George M.; Lester Roushanzamir, … - In: Journal of Consumer Marketing 21 (2004) 6, pp. 418-434

Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three compulsive consumption behaviors (i.e. compulsive buying,...

Persistent link: https://www.econbiz.de/10014848423

Empirical classification of web site structure: a cross-national comparison

Suh, Koo-Won; Taylor, Charles R.; Lee, Doo-Hee - In: Cross-cultural buyer behavior, (pp. 271-292). 2007

Persistent link: https://www.econbiz.de/10003478375

A political economy interpretation of the economic growth and subsequent crisis in the Republic of Korea

Taylor, Charles Robert; Omura, Glenn S. - In: Global focus : an international journal of business, … 11 (1999) 4, pp. 49-62

Persistent link: https://www.econbiz.de/10001495268

Cross‐national market segmentation in the fashion industry

Ko, Eunju; Kim, Eunyoung; Taylor, Charles R.; Hoon Kim, … - In: International Marketing Review 24 (2007) 5, pp. 629-651

Purpose – To discover whether there are market segments for the fashion industry that cut across countries and respond differently to advertising messages. Design/methodology/approach – A survey was administered to Korean, European, and US female consumers. Cluster analysis is used in an...

Persistent link: https://www.econbiz.de/10014827404