Similar Search Results

Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry

Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832

Persistent link: https://www.econbiz.de/10003781855

Empirical classification of web site structure: a cross-national comparison

Suh, Koo-Won; Taylor, Charles R.; Lee, Doo-Hee - In: Cross-cultural buyer behavior, (pp. 271-292). 2007

Persistent link: https://www.econbiz.de/10003478375

How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365

Persistent link: https://www.econbiz.de/10011508871

A political economy interpretation of the economic growth and subsequent crisis in the Republic of Korea

Taylor, Charles Robert; Omura, Glenn S. - In: Global focus : an international journal of business, … 11 (1999) 4, pp. 49-62

Persistent link: https://www.econbiz.de/10001495268

Culture and health persuasion : differences between Koreans and Americans

Yoon, Sukki; Lalwani, Ashok K.; Vargas, Patrick T.; … - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 83-101

Persistent link: https://www.econbiz.de/10012483553

Cross‐national market segmentation in the fashion industry

Ko, Eunju; Kim, Eunyoung; Taylor, Charles R.; Hoon Kim, … - In: International Marketing Review 24 (2007) 5, pp. 629-651

Purpose – To discover whether there are market segments for the fashion industry that cut across countries and respond differently to advertising messages. Design/methodology/approach – A survey was administered to Korean, European, and US female consumers. Cluster analysis is used in an...

Persistent link: https://www.econbiz.de/10014827404

Perceptions of factors driving success for multinational professional services firms in Korea

Raymond, Mary Anne; Mittelstaedt, John D. - In: Asian dimensions of services marketing, (pp. 23-41). 2002

Persistent link: https://www.econbiz.de/10001690233

The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness

Siemens, Jennifer Christie; Raymond, Mary Anne; Choi, Yunsik - In: Journal of marketing theory and practice : JMTP 28 (2020) 2, pp. 187-195

Persistent link: https://www.econbiz.de/10012483453