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Surfing the Korean wave : a pstculonial critique of the mythologized middlebrow consumer culture in Asia
Hong, Soonkwan; Kim, Chang-ho - In: Qualitative market research : an international journal 16 (2013) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10010204009
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Development and globalization in South Korea : from financial crisis to K-pop
Park, Gil-Sung - 2022
Persistent link: https://www.econbiz.de/10013438926
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Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
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Honest broker Korea? : the G 20 meeting in Seoul and the international perception of South Korea as a global actor
Niederhafner, Stefan - In: International studies review 15 (2014) 2, pp. 49-70
Persistent link: https://www.econbiz.de/10011415393
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Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny; Tao, Weiting; Liu, Yu; Lee, Yeunjae - In: Journal of global marketing 34 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
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How foreign social media influencers help shape destination country's tourism image : the case of South Korea's tourism image in France : research note
Lorgeoux, Camille; Divakaran, Pradeep Kumar Ponnamma - In: Tourism analysis : an interdisciplinary tourism & … 28 (2023) 2, pp. 337-347
Persistent link: https://www.econbiz.de/10014423460
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Managing global expansion in the K-pop industry : strategic lessons from YG Entertainment
Bartholomew, Susan; Nadasdi, Joey - In: International business in the New Asia-Pacific : …, (pp. 239-257). 2022
Persistent link: https://www.econbiz.de/10012886100
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Debating Multicultural Korea : Media Discourse on Migrants and Minorities in South Korea
Yi, Joseph - 2015
Since the early 1990s, South Korea has experienced growing, public debate about migrants, minorities, and related …
Persistent link: https://www.econbiz.de/10013027651
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Discursive (de)legitimation of a contested return of former chairman Lee Kun-Hee to Samsung chaebol
Kim, Seung Jin - In: Global business and finance review 22 (2017) 2, pp. 48-64
Persistent link: https://www.econbiz.de/10011849342
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978