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Marketplace cultures for social change? : new social movements and consumer culture theory
Patsiaouras, Georgios - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 17-47
Persistent link: https://www.econbiz.de/10013206495
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The Hong Kong Umbrella Movement as a non-profitorganization : an empirical study on the use of visualbranding practices for social change
Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Journal of philanthropy and marketing 27 (2022) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013272110
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Marketing, art and voices of dissent : promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement
Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Marketing theory 18 (2018) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10011825475