This paper examines how i) a crowdfunding campaign's pro-sociality (the production of a public versus private good), ii) the social network structure (embeddedness) among individuals advocating for the campaign on social media, and iii) the volume of social media activity around a campaign,...

Biases in online platforms pose a threat to social inclusion. We examine the influence of a novel source of bias in online philanthropic lending, namely that associated with religious differences. We first propose a measure of religion distance between pairs of countries, which we incorporate...

Online referral incentive systems help attract new customers to firms by leveraging existing customers' social networks. Designing an appropriate referral incentive system by leveraging social commerce allows firms to enhance their customer base and increase sales. This study integrates the...

Online social referral incentive systems help attract new customers to commercial websites by leveraging existing customers’ social networks. Designing an appropriate referral incentive system allows websites to increase their customer base and enhance sales. This study integrates ultimatum...