Embeddedness, prosociality, and social influence : evidence from online crowdfunding
Year of publication: |
December 2018
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Authors: | Hong, Yili ; Hu, Yuheng ; Burtch, Gordon |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 42.2018, 4, p. 1211-1224
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Subject: | Crowdfunding | social media | peer influence | social sharing | social marketing | public good | network embeddedness | prosocial campaigns | Social Web | Social web | Öffentliche Güter | Public goods | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Soziales Verhalten | Social behaviour | Social Marketing | Social marketing | Experiment | Online-Marketing | Internet marketing |
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