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Lead by example? : custom-made examples created by close others lead consumers to make dissimilar choices
D'Angelo, Jennifer K.; Diehl, Kristin; Cavanaugh, Lisa A. - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 750-773
Persistent link: https://www.econbiz.de/10012120643
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Should birds of a feather flock together? : understanding self-control decisions in dyads
Dzhogleva, Hristina; Poynor Lamberton, Cait - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 361-380
Persistent link: https://www.econbiz.de/10010401132