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Designing promotional incentives to embrace social sharing : evidence from field and online experiments
Sun, Tianshu; Viswanathan, Siva; Huang, Ni; Zheleva, Elena - In: MIS quarterly 45 (2021) 2, pp. 789-820
Persistent link: https://www.econbiz.de/10012631383
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Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu; Viswanathan, Siva; Zheleva, Elena - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
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Mobile messaging for offline social interactions : a large field experiment
Sun, Tianshu; Gao, Guodong; Jin, Ginger Zhe - 2015
Persistent link: https://www.econbiz.de/10011418468
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Words matter! : toward a prosocial call-to-action for online referral : evidence from two field experiments
Jung, Jaehwuen; Bapna, Ravi; Golden, Joseph M.; Sun, Tianshu - In: Information systems research : ISR 31 (2020) 1, pp. 16-36
Persistent link: https://www.econbiz.de/10012242415
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Displaying things in common to encourage friendship formation : a large randomized field experiment
Sun, Tianshu; Taylor, Sean J. - In: Quantitative marketing and economics : QME 18 (2020) 3, pp. 237-271
Persistent link: https://www.econbiz.de/10012302881
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Mobile messaging for offline group formation in prosocial activities : a large field experiment
Sun, Tianshu; Gao, Guodong; Jin, Ginger Zhe - In: Management science : journal of the Institute for … 65 (2019) 6, pp. 2717-2736
Persistent link: https://www.econbiz.de/10012039833
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Judging borrowers by the company they keep : friendship networks and information asymmetry in online peer-to-peer lending
Lin, Mingfeng; Prabhala, Nagpurnanand R.; Viswanathan, Siva - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10009711823