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products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as …
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Karl-Heinz Hillmann: Der Wertwandel. Zur Frage soziokultureller Voraussetzungen alternativer Lebensformen. Wissenschaftliche Buchgesellschaft, Darmstadt 1986. 241 Seiten, 39,50 Mark (für Mitglieder 32,- Mark)
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