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Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela; Jolibert, Alain; Sanchez, Carol M.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
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An empirical investigation of the relationships between values, motivations, and personal goals
Jolibert, Alain - In: New developments and approaches in consumer behavior …, (pp. 153-167). 1998
Persistent link: https://www.econbiz.de/10001299795
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Social and personal values in advertising : evidence from food advertising in South Korea
Gauthier, Caroline; Fornerino, Marianela; Werle, … - In: International studies of management & organization : ISMO 50 (2020) 2, pp. 174-200
Persistent link: https://www.econbiz.de/10012261051