For social networking platforms like Facebook, understanding the peer effects on it can be valuable to many applications, such as designing efficient advertisements with social endorsement. Therefore, we propose a statistical methodology that provides such understanding. These platforms contain...

This paper studies the strategic network formation in a location-based social network. We build an empirical model of social link creation that incorporates individual characteristics and pairwise user similarities. Specifically, we define four user proximity measures from biography, geography,...

The increasing pervasiveness of social networks allows users to share purchase behaviors with their online friends. In the present study, we examine optimal pricing strategies of a monopolistic firm using an analytical model that accounts for behavioral observational learning in social networks....