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~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Consumer behaviour
27
Konsumentenverhalten
27
USA
21
United States
21
Theorie
19
Theory
19
Marketing management
18
Marketingmanagement
18
Social network
14
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Virales Marketing
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Beziehungsmarketing
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Customer value
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Gewalt
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Kundenwert
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Violence
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Innovation diffusion
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Innovationsdiffusion
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Penal system
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Social web
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Iyengar, Radha
12
Van Den Bulte, Christophe
11
Valente, Thomas W.
7
Choi, Jeonghye
3
Gupta, Sunil
3
Han, Sangman
2
Aral, Sinan
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Christakis, Nicholas A.
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Eichert, John
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Emrich, Oliver
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Godes, David
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
MSI reports : working paper series
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard Business School Marketing Unit Working Paper
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ECONIS (ZBW)
14
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1
Do friends influence purchases in a social network?
Iyengar, Radha
;
Han, Sangman
;
Gupta, Sunil
-
2009
Persistent link: https://www.econbiz.de/10003842132
Saved in:
2
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
3
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
4
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
5
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
6
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
7
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
8
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
9
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
10
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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