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Social media analytics in tourism : a review and agenda for future research
Mukhopadhyay, Shameek; Jain, Tinu; Modgil, Sachin; … - In: Benchmarking : an international journal 30 (2023) 9, pp. 3725-3750
Persistent link: https://www.econbiz.de/10014502502
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Socialnomics : transforming marketing tactics through social media
Kumar, Navdeep - In: GITAM journal of management : a quarterly publication … 14 (2016) 1, pp. 135-144
Persistent link: https://www.econbiz.de/10011656123
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SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.; Rodrigues, João - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
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The impact of digital marketing on development of tourism in the urban areas
Tolić, Ivan; Sabljić, Dragan - 2020
Persistent link: https://www.econbiz.de/10012601659
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The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.; Al Alam, Adel F. - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye; Alvandi, Mohsen - In: International journal of internet marketing and … 14 (2020) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
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The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora; García-Morales, Víctor J.; … - In: International journal of hospitality management 75 (2018), pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
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Social networks marketing, value co-creation, and consumer purchase behavior : combining PLS-SEM and NCA
Arbabi, Farzin; Khansari, Seyed Mohammad; Aidin, Salamzadeh - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-21
Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Necessary Condition Analysis (NCA) method...
Persistent link: https://www.econbiz.de/10013471443
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813