Socialnomics : transforming marketing tactics through social media
Year of publication: |
January-March 2016
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Authors: | Kumar, Navdeep |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 14.2016, 1, p. 135-144
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Subject: | Social Networking | Communication | Consumer | Value Creation | Conventional Advertisement | Social Web | Social web | Soziales Netzwerk | Social network | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing |
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