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Follow me! : erfolgreiches Social Media Marketing mit Facebok, Twitter und Co.; [neu: mit aktuellen Rechtstipps und Marketing-Takeaways]
Grabs, Anne; Bannour, Karim-Patrick; Vogl, Elisabeth - 2014 - 3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007847
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Tourism marketing in an era of paradigm shift
Li, Xiang (Robert); Petrick, James F. - In: Journal of travel research : a quarterly publication of … 46 (2008) 3, pp. 235-244
Persistent link: https://www.econbiz.de/10003673138
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Uncovering customer service experiences with Twitter : the case of airline industry
Misopoulos, Fotis; Mitic, Miljana; Kapoulas, Alexandros; … - In: Management decision : MD 52 (2014) 4, pp. 705-723
Persistent link: https://www.econbiz.de/10010386768
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Customers helping customers : payoffs for linking customers
Black, Hulda G.; Vincent, Leslie H.; Skinner, Steven J. - In: The journal of services marketing 28 (2014) 5, pp. 391-401
Persistent link: https://www.econbiz.de/10010419903
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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629
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Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22
Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...
Persistent link: https://www.econbiz.de/10012622473
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A social strategy : how we profit from social media
Piskorski, Mikołaj Jan - 2014
Persistent link: https://www.econbiz.de/10010376684
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303