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~subject:"Soziales Verhalten"
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SIGNALWIRKUNG
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Soziales Verhalten
Consumer behaviour
31
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Berger, Jonah
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Working papers / Wharton School, University of Pennsylvania / Marketing
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
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2
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376755
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3
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
4
Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377074
Saved in:
5
Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377077
Saved in:
6
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 561-573
Persistent link: https://www.econbiz.de/10009658053
Saved in:
7
Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
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