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How the quantity and timing of social influence impact product adoption
Iyengar, Radha; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376749
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Multivariate visual diffusion for social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376755
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - 2011
Persistent link: https://www.econbiz.de/10009376785
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Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377074
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Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377077
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Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 561-573
Persistent link: https://www.econbiz.de/10009658053
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Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.; Du, Katherine M.; Berger, Jonah - In: Journal of marketing 85 (2021) 3, pp. 204-219
Persistent link: https://www.econbiz.de/10012522232