Identifiable but not identical : combining social identity and uniqueness motives in choice
Cindy Chan; Jonah Berger; Leaf Van Boven
| Year of publication: |
2012
|
|---|---|
| Authors: | Chan, Cindy ; Berger, Jonah ; Van Boven, Leaf |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 3, p. 561-573
|
| Subject: | Soziales Verhalten | Social behaviour | Persönlichkeitsmerkmal | Personality trait | Kaufentscheidung | Purchase decision |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009658053