JIT purchasing, as many other trends in supply management, is not applicable to any circumstances, rather its implementation responds to particular factors. Focusing on the characteristics of the purchased products, this paper contributes to identifying some of these factors. Seven variables,...

This paper aims to examine whether order and scale of market entry influence a new product?s market and financial performance, and how marketing and R&D resources strengthen or weaken these effects. Through a mail survey, data were collected on a sample of 136 product launches by Spanish...