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Factors influencing olive oil brand choice in Spain : an empirical analysis using scanner data
Gázquez-Abad, Juan C.; Sánchez-Pérez, Manuel - In: Agribusiness : an internat. journal 25 (2009) 1, pp. 36-55
Persistent link: https://www.econbiz.de/10003831699
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How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos; Sánchez-Pérez, Manuel - In: European retail research 23 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
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Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty : an analysis in the retail environment
Gázquez-Abad, Juan C.; Sánchez-Pérez, Manuel - In: The international review of retail, distribution and … 19 (2009) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10003848972
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Estimating customer potential value using panel data of a Spanish bank
Estrella-Ramón, Antonia; Sánchez-Pérez, Manuel; … - In: Journal of business economics and management 17 (2016) 4, pp. 580-597
Persistent link: https://www.econbiz.de/10011535809